Our Story

Our story began over a decade ago when our founder, Nora, watched her own mother struggle with the confusing maze of health insurance. Tired of the mistakes, the delays, and the stress it caused her family, Nora knew there had to be a better way. She committed herself to mastering the complexities of insurance, not just to help her own mother, but to ensure no other family in our South Texas community would have to face that confusion alone.

Realizing that many other families in our South Texas community shared the same worries, frustrations, and fears, Nora knew they deserved better. They needed the support and trust of a knowledgeable neighbor, not just a faceless representative. So, in 2015, she became licensed by the State of Texas and began her mission. Fast forward to today, and Reliable Insurance Advisors, alongside a dedicated team of over 25 agents, proudly serves more than 1000 clients. Our expertise has grown from Medicare and ACA to include life insurance, specialized health policies, veteran support, income tax services, notary public, and even a phone service for those who qualify—always expanding to meet our community's needs.

Now, Nora's son, Leonel, is following in her footsteps, committed to building our family business and keeping its values true to their roots: prioritizing you, our client, with individual and catered service. From our office here in Weslaco, we proudly serve South Texas (and beyond!) with the dedication of a neighbor. Our promise is lived out every day, with every call and appointment, year-round, ensuring you never have to navigate these important decisions alone.